Coca-Cola’s Real-Time Intelligence Hub

Driving Agility & Insights at the Rio Olympics 2016

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The challenge
Our method
Ensuring real-time execution: Bridge & Co.’s 24/7 operation at Rio 2016
Achieved results

For a global brand like Coca-Cola, agility and precision in decision-making are crucial, especially during large-scale events like the Rio 2016 Olympics. To enhance its strategic operations, Coca-Cola Brazil developed a Real-Time Intelligence (RTI) Hub, integrating marketing, logistics, and security insights into a single platform. This initiative provided real-time visibility across multiple business areas, ensuring faster, data-driven decisions that protected brand equity and optimized operations. By consolidating information from various sources and streamlining communication flows, Coca-Cola strengthened its ability to respond proactively to challenges and opportunities, setting a new benchmark for intelligence-driven event management.

The challenge

Managing a brand like Coca-Cola during a high-profile event such as the Rio 2016 Olympics presented a complex challenge. With millions of spectators, multiple activation points, and a dynamic operational environment, the company needed to ensure seamless coordination across marketing, logistics, and security. Traditional monitoring methods were not sufficient to handle the scale and speed required for effective decision-making. Coca-Cola recognized the need for a Real-Time Intelligence (RTI) Hub to centralize data, provide instant insights, and enable rapid responses to emerging opportunities and risks. By leveraging real-time information, the company aimed to safeguard brand equity, optimize logistical operations, and enhance overall event execution.

Company: Coca-Cola

Industry: Consumer Packaged Goods

Size: large

Our method

Understanding Key Challenges

Conducted in-depth analysis with Coca-Cola’s leadership to identify the critical challenges of managing marketing, logistics, and security during Rio 2016. Defined the core objectives and business needs for the Real-Time Intelligence (RTI) Hub.

Designing the RTI Framework & Technology Selection

Developed the conceptual model of the RTI Hub, integrating people, technology, and processes. Established logical workflows, business rules, and decision-making protocols. Provided guidance on selecting the most suitable technological platform to support real-time operations.

Implementation Roadmap & Governance Model

Created a structured implementation roadmap, including key milestones, communication strategies, and governance guidelines. Ensured cross-functional alignment and a seamless transition to real-time data-driven decision-making.

Ensuring real-time execution:
Bridge & Co.’s 24/7 operation at Rio 2016

Following the successful design of the RTI Hub, Bridge & Co. played a critical role in its execution by directly operating the real-time monitoring center throughout the Rio 2016 Olympics. With a dedicated team working 24/7, we ensured continuous data flow, rapid issue identification, and immediate decision-making support across marketing, logistics, and security functions. This hands-on operation was instrumental in safeguarding Coca-Cola Brazil’s brand presence, optimizing on-the-ground activations, and mitigating potential risks in real time. By maintaining a seamless, intelligence-driven approach, the RTI Hub enabled Coca-Cola to maximize opportunities, protect brand equity, and ensure flawless execution of its Olympic strategy.

Achieved results

Logistic risk mitigation

Optimized brand activation

Enhanced responsiveness to employee and guest requests

With the successful implementation and real-time operation of the RTI Hub, Coca-Cola Brazil gained a new level of agility and precision in decision-making during the Rio 2016 Olympics. By integrating data across key functions and ensuring 24/7 monitoring, the company was able to optimize brand activations, streamline operations, and respond swiftly to emerging needs. This initiative not only safeguarded Coca-Cola’s brand equity but also set a new benchmark for intelligence-driven event management, reinforcing its leadership in large-scale activations.

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